New: Build accurate audience segments in minutes with Lytics Predictive Audiences

  • Built for marketers. Powered by data science. Proven with results.

    Lytics decision-focused customer data platform doesn’t just collect and process data. It gives marketers real-time, AI-powered insights that improve customer engagement, increase conversions, and deliver ROI.

    See how Lytics works
  • Built for marketers. Powered by data science. Proven with results.

    Lytics decision-focused customer data platform doesn’t just collect and process data. It gives marketers real-time, AI-powered insights that improve customer engagement, increase conversions, and deliver ROI.

    See how Lytics works
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Transform your marketing with the right data and right data science

Lytics’ customers report significant improvements in performance.

improvement in ROAS

Up to 3x growth in customer LTV

decrease in cost of acquisition

Get insights in a week and personalization in a month

Lytics serves as the smart hub between your data and execution, delivering strategic insights that help you reach and inspire your customers.

Create lookalike audiences across channels

Identify customers you want to replicate and let Lytics’ machine learning find them, so you can reach them where they are.

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Engage your audience and inspire them

Use Lytics’ powerful content affinity engine to discover customers’ interests and provide relevant content recommendations.

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Get smarter every day

Lytics’ AI learns uses machine learning to autotune its algorithms continuously, giving you better results tomorrow--and every day after that.

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Make better decisions across all your channels

Since Lytics connects your data sources to your marketing execution technology, your customers enjoy consistent, personalized experiences wherever they interact with your brand.

“Before Lytics, we struggled to get a clear picture of our readers. Now we have much better customer intelligence about how people are engaging with our content and can use that information to drive smarter content recommendations and better experiences.”


Robin Re, VP of Marketing at Industry Dive

Getting started is easy

Ready to use machine learning to surface the right customer insights and drive action?

Request demo

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