Is your marketing strategy data-driven? Is your company collecting customer data and using it to personalize your messages, reaching the right people with the right information at the right time?
If you aren’t, you should be. Because the data is in…and it shows that data-driven marketing is driving incredible results—from increased engagement to ROI to overall company profits.
But don’t take our word for it. Here are nine statistics that show just that:
Companies with data-driven marketing are six times more likely to be profitable year-over-year. (Attomdata)
75% of companies see increased engagement when they use data-driven marketing. (Attomdata)
Businesses with data-driven strategies five to eight times as much ROI as businesses without. (Invesp)
40% of brands plan to increase their data-driven marketing budgets. (Invesp)
64% of marketing execs say data-driven marketing is vital in this economy. (Invesp)
87% of marketers say data is their company’s most under-utilized asset. (Invesp)
Accuracy and speed are the most oft-cited benefits of data-driven marketing. (CMO by Adobe)
63% of marketers said their data-driven marketing spend grew last year. (CMO by Adobe)
Data represents about 20% of all US marketing spend. (CMO by Adobe)