Today, we’re pleased to announce that Lytics now offers out-of-the-box integration with Radar!
What is Radar?
Radar is the leading location context platform, powering location-based app experiences for enterprises and high-growth startups. With our new server-to-server integration, Lytics customers can forward Radar Geofences, Places, Insights, and Regions events to build more powerful location-based segments.
Radar and Lytics use cases
Here are a few examples of how marketers can leverage Radar and Lytics:
- A media app can use Regions to determine a user’s current DMA (designated market area), import the user’s state to Lytics, and then use Lytics’ personalization features to target market-specific content to that user.
- A restaurant app can use Places to determine when users visit specific restaurant chains, bring those events into Lytics, and then use Lytics to segment users based on the chains they visit most frequently.
Get started today
Customers who are using Lytics and Radar Enterprise can start using this integration today. Read more here, or contact your Lytics account manager to get started.
