Andrew plans, builds, and manages content at Lytics. He digs influencing the entire customer experience. He likes to cook, run, bike, game, and golf. Dislikes melon. Really. Don’t give him any melon.
Not all marketing tech stacks are built equal. Check out our exploration of four popular martech topologies, inspired by Scott Brinker, and how we explain the pros and cons of each.
Using data-first user personas unlocks behavior-rich cues for marketers to know how and when to render certain kinds of content and messaging. This data-first approach is a integral part of any adaptive content strategy.
Customer interaction data can lend us a level of insight that demographic and declarative data-based personas can't. Read this article to learn how the collective power of customer data from different channels can enhance your user personas.
Making sense of your first-party data can lead to killer remarketing advantages. Learn more about how the data you collect already can supercharge your ad campaign performance.