Morgan helps businesses learn more about the marketing benefits of Customer Data Platforms and how they bring modern digital marketing teams closer to true campaign personalization.
Publishing and Media companies have a lot of customer data at their fingertips, however there are some common misconceptions on how that first-party data can be used. Read on as we set the record straight.
The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.