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At Lytics, we’re proud of how far we have come as a company since our founding in 2013. We believed then as we do now that consumers are best served when marketing is personalized and tailored to their individual needs and preferences. Early on we recognized that AI/ML, working with first-party behavioral data, could improve results for marketers by delivering 1:1 marketing experiences at scale, while also reducing irrelevant and annoying marketing for consumers.
So it really pleases us to announce that we’ve been recognized in the top 20% of Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 26th year. 2020 Technology Fast 500™ companies grew from 175% to over 100,000% in revenue, with a median rate of 450%. We placed 91st on this prestigious list, growing 1273% in the three fiscal-year period measured by this award.
This award, much like other recent news in the CDP industry, is validation of our ideas and technology. As data in general, and customer data in particular, continues to explode in volume, marketers (and the companies that employ them) need help distilling the signal from the noise. They need insights and support making better decisions that improve their marketing. That’s just what Lytics provides.
As the holiday season is beginning, we at Lytics have a lot to be thankful for. We’re thankful for the recognition from Deloitte. We’re thankful for the trust of our customers, whose decision to invest in Lytics has fueled this growth. We’re thankful for the investors who share our vision for the future of marketing and who backstop our efforts. And of course, we’re thankful for the inspiring and growing Lytics team, whose efforts are making it a reality.
If you’re curious to learn a little more about how to move from data to insight to action, check out this post from data scientist Drew Lanenga.
Happy Thanksgiving and best wishes to all,