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Gartner Digital Marketing 2018: What's on our agenda

The Lytics team is heading to the Gartner Digital Conference next week in San Diego and, being web-footed Portlanders, we’re hoping for some sun! Of course, we’re also excited to hear the latest insights from the best thinkers and practitioners is digital marketing. There are four main tracks in this year’s conference:

  • Connecting Vision, Strategy and Execution
  • Beyond Knowing the Customer: Using Insight to Drive Engagement
  • Made to Measure: The Power of Metrics to Improve Marketing
  • Secrets of Marketing Mavericks and Masters

The list of speakers is impressive. There are many sessions covering some of our favorite topics in personalization strategy, multichannel CX, and customer journeys. Here are the talks we’ve got in our agendas, including two Lytics customers who will be taking the stage:

Tue, 15 May 2018 8:45 AM - 9:45 AM

Gartner Opening Keynote: The Fast, Frenetic, Fantastic Future of Marketing

Gartner analyst Andrew Frank and research directors Christopher Ross and Elizabeth Shaw will talk about what marketers need to know about providing personalized experiences in this environment of shifting customer attitudes around privacy and the emerging technologies that are rewriting the rules of marketing every day.

Tue, 15 May 2018 10:15 AM - 11:00 AM

Brand Relevance Under Fire, Automation on the Rise: Gartner's Marketing Predictions

Bryan Yeager, research director at Gartner, will take about the massive digital platforms that mediate relationships between brands and customers, and the rise of AI behind current marketing transformations. He’ll talk about how top brands are taking advantage of these important technologies and Gartner’s top marketing predictions 2018 and beyond.

Wed, 16 May 2018 10:30 AM - 11:15 AM

Location: Seaport H

Trusted Marketing - Nestle Purina: “Tails” from a Personalized Pet Project

Personalization, automation, and AI are a few of martech’s hot topics and pet projects. How does a marketer make sense of it all to build trusted relationships with customers? What does it take to make a Customer Data Platform (CDP) work for you? Learn how Lytics customer Sue Haddrill of Nestle Purina Petcare used customer data to create a smarter way to know, better serve and build trust with individual pet owners.

Wednesday, May 16th; 1:15pm-1:35pm

Location: Theater 1

The Economist: Can You Engineer Trust Into Growth?

Distrust in media is a hot topic and individuals are more skeptical than ever about trusted information sources. Hear Lytics customer Steve Lok with The Economist discuss how they use real machine learning and deep audience insights to serve the authenticity of thought and engineer trust with millions of new readers—a practice that earned 4X in growth return.

Are you headed to San Diego? If yes, Lytics will be at booth #100 when you get there. We’d love to talk more about how you can build trust in your relationships with your customers. And if you can’t attend, follow the hashtag #GartnerDMC on Twitter where we’ll be sharing what we’re hearing live from the conference.

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