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Today, we’re pleased to announce that Lytics has been listed as a strong performer in Forrester’s latest CDP report – The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019.
In the report, Forrester profiled the 13 most significant CDP vendors on the market today and ranked each of us against 10 criteria. Lytics, we’re proud to say, fared well in the rankings.
In particular, our robust activation and recommendation
capabilities earned us high marks. We ranked well in the report’s product road map criteria. And our market approach and product strategy make us the best fit, according to Forrester, for subscription-based businesses or companies selling to B2B and B2C.
The report also noted that “Lytics leverages machine-learning insights to build dynamic audiences that can trigger activation when a member enters of exits a segment. The solution also offers next-best-campaign recommendations that include optimizations for both engagement timing and content topic.”
As usual, Lytics also ranked high for customer satisfaction.
Our segmentation tools and ability to help customers analyze and monitor product usage got particularly high marks. As one customer explained: “Their segment builder is very visual and really easy to use.”
When we asked our CEO and co-founder, James McDermott, to weigh in on our high marks in the Forrester report, he summed things up well:
“As customer acquisition costs continue to rise and customer lifetime value declines, it’s imperative that marketing leaders understand that the problem isn’t data. In fact, it’s today’s workflows, which are based on the company’s segmentation models instead of the needs and actions of the audience.”
“[We believe] Forrester’s noting our ability to build dynamic audiences that trigger activation and next-best-campaign recommendations illustrates their recognition of the importance of personalized experiences. Lytics was built from the ground up to help marketers meet the needs of each individual customer.”
It’s always nice to get accolades for what we do, but the real reward is watching our clients succeed. Today, more than 175 Enterprise brands rely on Lytics—and we’ve grown so fast for a reason. Chat with an expert today to find out how Lytics’ winning features can support your business.
Or check out our official press release on the Forrester rankings.