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August 24, 2018

Lytics Takes Top Spot in Relevancy Ring CDP Buyer’s Guide 2018

The first CDP Buyer's Guide offers insights into how top marketers are using a CDP to deliver relevant, contextual marketing. Find out how Lytics, and your org, stack up against the competition.

For three months, The Relevancy Group researched the most pressing challenges of marketing organizations and how Customer Data Platforms (CDPs) can solve for them.

They started by talking to marketing executives in financial services, media and publishing, retail and e-commerce, asking them questions about their customer data needs and future goals. And then they moved onto the CDPs themselves, researching each of the platforms then seeing them in action, measuring each against those real marketing needs and goals.

The result is a CDP Buyer's Guide detailing the six Customer Data Platforms best positioned to meet marketer needs in the areas of customer data unification, personalizing messages, customer behavior insights, and security and governance. The Guide outlines how a CDP can help overcome marketing challenges both now and in the coming years.

Inside the guide, you’ll find details on the aforementioned marketing needs and challenges, a list of the top CDP features, and in-depth analysis of the top six CDP vendors.

Some insights from the report include:

  • 89% of marketers in financial services and 86% in retail report KPI improvement with a CDP
  • With a CDP, 80% of marketers across all industries report increased efficiencies in marketing operations
  • In most organizations, the CDP is managed by marketing technology and operations, and partner with marketing and corporate IT, underscoring the need for strong organizational alignment

Best Overall CDP

We are very pleased to announce that Lytics topped The Relevancy Group’s list of best CDPs for marketers.

Lytics won the most overall awards among the six vendors across categories like product innovation, customer education, and outstanding technical support.

We were praised for our integrated user profiles, our natural language processing (which let you serve relevant content to individual users in their preferred channels), our extensive partner network and our campaign orchestration and customer journey functionality.

High-Ranking Customer Data and Insights

Lytics beat out the competition for product innovation earning top marks for:

  • Customer identity management that recognizes known and unknown customers across channels
  • Rich customer profiles that incorporate transactions, behaviors, and interests
  • Clean and accurate data integration of both inbound and outbound sources
  • Utilization of AI and machine learning for better marketing at scale
  • Exceptional reporting tools, including custom dashboards, reports, and business intelligence visualizations

The CDP with the Highest Customer Satisfaction

With success stories from customers like AEG, Dr. Martens, and The Economist, it may come as no surprise that Lytics swept the board for customer satisfaction.

Nick Einstein, one of the lead analysts on the report, said, “In addition to Lytics’ advanced customer journey capabilities powered by machine learning, we were impressed with their commitment to customer success, as is evidenced by the praise we heard from customers."

“The customers we spoke with couldn’t say enough positive things about the technology and service they received from the teams at Lytics,” the report also notes, calling us a “great partner” and a “real extension of [the customer’s] team.”

Of course, we’re thrilled to hear this. As big proponents of customer-centric marketing we want to practice what we preach.

Find the Right CDP for Your Marketing Organization

Curious about how Lytics can transform your business with our top-ranking software, customer service, technical support and educational resources? We would love to schedule a demo.

Interested in reading the full CDP Buyer's Guide? You’ll find it available for purchase here.

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