The first CDP Buyer's Guide offers insights into how top marketers are using a CDP to deliver relevant, contextual marketing. Find out how Lytics, and your org, stack up against the competition.
For three months, The Relevancy Group researched the most pressing challenges of marketing organizations and how Customer Data Platforms (CDPs) can solve for them.
They started by talking to marketing executives in financial services, media and publishing, retail, and e-commerce, asking them questions about their customer data needs and future goals. And then they moved onto the CDPs themselves, researching each of the platforms then seeing them in action, measuring each against those real marketing needs and goals.
The result is a CDP Buyer's Guide detailing the six Customer Data Platforms best positioned to meet marketer needs in the areas of customer data unification, personalizing messages, customer behavior insights, and security and governance. The Guide outlines how a CDP can help overcome marketing challenges both now and in the coming years.
Inside the guide, you’ll find details on the aforementioned marketing needs and challenges, a list of the top CDP features and in-depth analysis of the top six CDP vendors.
Some insights from the report include:
We are very pleased to announce that Lytics topped The Relevancy Group’s list of best CDPs for marketers.
Lytics won the most overall awards among the six vendors across categories like product innovation, customer education, and outstanding technical support.
We were praised for our integrated user profiles, our natural language processing (which lets you serve relevant content to individual users in their preferred channels), our extensive partner network, and our campaign orchestration and customer journey functionality.
Lytics beat out the competition for product innovation, earning top marks for:
Nick Einstein, one of the lead analysts on the report, said, “In addition to Lytics’ advanced customer journey capabilities powered by machine learning, we were impressed with their commitment to customer success, as is evidenced by the praise we heard from customers."
“The customers we spoke with couldn’t say enough positive things about the technology and service they received from the teams at Lytics,” the report also notes, calling us a “great partner” and a “real extension of [the customer’s] team.”
Of course, we’re thrilled to hear this. As big proponents of customer-centric marketing we want to practice what we preach.
Curious about how Lytics can transform your business with our top-ranking software, customer service, technical support, and educational resources? We would love to schedule a demo.
Interested in reading the full CDP Buyer's Guide? You’ll find it available for purchase here.
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