The Lytics blog

Pioneering the intersection between customer data platforms, modern marketing, and data science one article at a time.

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March 16, 2018

Understanding User Intent Through Content

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

Affinity Based Recommendations

July 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

Look At Lytics Predictive 1

May 17, 2018

A Look at Lytics Predictive Scoring

Lytics behavioral scores probably won't replace your existing marketing segmentation. But, they will definitely make it better. Read this article if you’re curious about how behavioral scoring can improve your marketing precision.

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March 13, 2018

Using Artificial Intelligence to Maximize Marketing Resources and Reach the Right Customers

How you can use AI to boost the performance of your marketing channels, without increasing your budget or headcount.

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October 18, 2017

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

VentureBeat recently hosted a webinar featuring Lytics customer Atlassian on how they're using a customer data platform to build their Engagement Platform.

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October 12, 2017

Understanding How Lytics Identity Resolution Works

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

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October 12, 2017

Customer Data Platforms: Build or Buy?

VentureBeat recently interviewed Jeff Hardison, VP of Marketing at Lytics, on why more and more companies are buying customer data platforms versus building them in-house.

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October 8, 2017

Trending Theme: Customer Data Platforms as Marketing's 'Central Nervous System'

Check out MarTech Today's recap of MarTech East in Boston and how Lytics and Customer Data Platforms were a key theme of the event.

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