The Lytics blog

Pioneering the intersection between customer data platforms, modern marketing, and data science one article at a time.

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March 16, 2018

Understanding User Intent Through Content

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

Affinity Based Recommendations

July 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

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May 17, 2018

A Look at Lytics Predictive Scoring

Lytics behavioral scores probably won't replace your existing marketing segmentation. But, they will definitely make it better. Read this article if you’re curious about how behavioral scoring can improve your marketing precision.

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August 16, 2018

How to align your organization around customer centricity: Put customer data at the center of your team

As competition in every sector heats up organizations are focused on gaining a deeper understanding of their customers. As teams consider adopting a CDP, tensions can arise between IT and marketing over who owns customer data. Here's how we guide companies through this process.

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August 9, 2018

The Ultimate Guide to Facebook Advertising With Lytics CDP

What if you could make Facebook’s robust targeting abilities even better, increasing your ROI and exceeding your business goals? Here's how you can.

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August 7, 2018

Identity Graphs: What They Are and How They Make Marketing Smarter

How can marketers truly personalize their marketing for thousands of users? How do we take fractured customer data from dozens of sources and stitch it together into customer profiles marketers can actually use? The answer starts with a technology called the Identity Graph.

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July 31, 2018

Five Foundational Practices to Maximize Your AI Investment

Today's AI martech offers enormous potential to marketers, but the operational complexity of these programs can be daunting. How can you get the most out of your AI investment? Build your programs on a solid foundation.

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July 26, 2018

New Research: Market Leaders Put Customer Data Platforms at the Center of Digital Experience Platforms

Consistently delivering great digital customer experiences can make the difference between being a market leader and losing significant market share. Read this new research report from DCG to find out why market-leading companies choose best-of-breed technologies for their marketing operations system and put customer data at the center.

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