The Lytics blog

Pioneering the intersection between customer data platforms, modern marketing, and data science one article at a time.

July 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

June 20, 2017

A Glimpse Under the Hood of Natural Language Processing

Understanding how to curate and blacklist the topics in Lytics' Content Affinity engine can get you even more mileage out of your content.

January 29, 2016

Defining Customer Data Platform Behavioral Segments

The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.

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October 8, 2017

Trending Theme: Customer Data Platforms as Marketing's 'Central Nervous System'

Check out MarTech Today's recap of MarTech East in Boston and how Lytics and Customer Data Platforms were a key theme of the event.

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September 20, 2017

Introducing Lytics Orchestrate

Our new product provides a fresh way to visualize where audience, activation, and marketing campaigns merge in the Lytics user interface (UI).

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September 11, 2017

Snapchat Selects Lytics to Help Onboard Custom Audiences

We're excited to announce that Lytics is the first purpose-built, customer data platform (CDP) to be a Snapchat Audience Match Partner.

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September 1, 2017

Webinar: How Dr. Martens and Wildfang Create Cult-Like Followings Using a Customer Data Platform

Adweek recently hosted a webinar on how edgy retailers Dr. Martens and Wildfang build and maintain customer relationships with a customer data platform.

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August 17, 2017

Use Lytics To Make Your Facebook Ads up to 40% More Efficient

Still running blanket, ineffective retargeting campaigns on Facebook? Here a few ways that Lytics helps you take advantage data science-based targeting and customer scoring to maximize your return on ad spend.

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