July 26, 2017
With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.
June 20, 2017
Understanding how to curate and blacklist the topics in Lytics' Content Affinity engine can get you even more mileage out of your content.
January 29, 2016
The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.
Check out MarTech Today's recap of MarTech East in Boston and how Lytics and Customer Data Platforms were a key theme of the event.
Our new product provides a fresh way to visualize where audience, activation, and marketing campaigns merge in the Lytics user interface (UI).
We're excited to announce that Lytics is the first purpose-built, customer data platform (CDP) to be a Snapchat Audience Match Partner.
Adweek recently hosted a webinar on how edgy retailers Dr. Martens and Wildfang build and maintain customer relationships with a customer data platform.
Still running blanket, ineffective retargeting campaigns on Facebook? Here a few ways that Lytics helps you take advantage data science-based targeting and customer scoring to maximize your return on ad spend.