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Personalization: Going beyond demographic data

There’s a reason personalization is marketing’s holy grail. When you reach the right customers with the right offers at the right time, the results exceed expectations. Instead of centering marketing efforts around content, future-proof companies are centering their efforts around individual users and their unique needs, then developing content and experiences that are tailored to those unique needs.

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Personalization Infographic Updated 12Feb 01 Personalization Infographic Updated 12Feb 01