Increasingly, Software as a Service (SaaS) companies have turned to Customer Data Platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips.
Check out the following webinar to hear how customer-focused software company Atlassian made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab also discusses how other B2B SaaS companies can use CDPs to harness customer data to increase sales and loyalty.
The webinar covers:
- Key considerations when deciding to build vs. buy a Customer Data Platform.
- How companies are taking advantage of CDPs for more relevant communications.
- How data science can improve marketing efficacy.
- The trends and market factors driving the need for Customer Data Platforms.