Customer Data Platforms: Build or Buy?

We think it’s pretty cool that VentureBeat recently interviewed Lytics’ own Jeff Hardison on why companies buy CDPs instead of build them.

Jeff discusses how off-the-shelf solutions tend to be far less expensive, much more integrated, more robust and more feature-rich than in-house solutions.

Check out the full interview and webinar for Jeff’s insights, as well as insights from leaders at the Customer Data Platform Institute, Venture Beat, and Lytics’ clients.