Adweek recently held a webinar featuring customer-obsessed retailers Dr. Martens and Wildfang. The webinar outlined how these edgy retail brands are using Lytics to maintain their cult-like followings and build long-term customer relationships.
Check out the webinar to learn:
- How these companies use data to fuel consumer passion via personalization that also boosts conversions.
- How they use behavior-based segmentation to enhance the customer experience.
- Best practices for using a Customer Data Platform.