• Snack Breaks: Customer Data Platform Basics

    Videos about the basics of what a CDP is and how you can use them to make decisions with your data.

  • Snack Breaks: Customer Data Platform Basics

    Videos about the basics of what a CDP is and how you can use them to make decisions with your data.

ABCs of CDPs - Customer Data Platforms explained

The time is now to put your customer at the center of everything. In this snack break, learn how you can build better relationships with your customers by improving their experience with your brand. You'll learn how to execute low-effort marketing campaigns with high impact on ROI, leverage predictive analytics for smart segmentation and improved personalization, and improve your marketing operations to make the most of every dollar spent.

Third-party cookie challenge - what's next?

Web browsers are removing third-party cookies and altering the default behavior of first-party cookies. Now more than ever, first-party data is mission critical for marketers. Learn the impact on your web tracking and what is new and improved in 2020 and beyond.

The 6 components of CDP readiness

Investing in a Customer Data Platform has the potential to transform how your company interacts with its customers, but it doesn’t have to be a daunting task. Whether you’re a marketer, managing the technology stack, or data scientist, you’ll learn about the six key components of CDP readiness that all organizations should focus on to ensure successful outcomes in marketing transformation.

More videos coming soon.