About us

James McDermott

CEO

James McDermott is co-founder and CEO of Lytics. James was previously CEO of Storycode, a mobile software company acquired by Postano and vice president, business development at Webtrends, an analytics and optimization company.

Jascha Kaykas-Wolff

President

Aaron Raddon

CTO

Aaron Raddon is the co-founder and CTO of Lytics. Prior to Lytics, Aaron was a software engineer at Webtrends. He is an avid outdoorsman in his spare time.

Joyce Boss

CFO

Joyce Boss is the Chief Financial Officer of Lytics responsible for finance and accounting. Joyce was previously the CFO at Cedexis, which was acquired by Citrix. She has also held financial leadership roles at Janrain and Tripwire after starting her career in public accounting.

Mark Hayden

VP of Product

Mark Hayden is the VP of Product at Lytics. He joined in 2014 as an integrations engineer and has played a pivotal role in designing the Lytics platform from the ground up. Prior to Lytics, Mark worked at Cozy and Santy.

Kathryn Gruenefeldt

VP of Engineering

Kathryn Gruenefeldt is the VP of Engineering at Lytics and is responsible for leading the Software, DevOps, and Data Science Engineering teams. She’s spent over 20 years leading engineering teams, most recently at Joust Labs, Inc. and Simple Finance. She holds a BA in computer science, finance, and management from the University of Oregon and an MS degree in computer science from UC-Davis.

Tom Strachan

SVP of Sales & Marketing

Tom Strachan is the SVP of Sales and Marketing. Tom has 20+ years of experience designing, developing, and executing innovative go-to-market strategies for SaaS startups and enterprise companies.

Christopher Hill

VP of Sales

Christopher Hill is the VP of Sales at Lytics. Chris is a passionate enterprise sales leader helping organizations adopt innovative marketing technologies in the Customer Data Platform category.

Jennifer Hornick

VP of Services

Jennifer Hornick is the VP of Services for Lytics, responsible for all customer onboarding, training, professional services, strategic services, and technical support. Prior to Lytics, Jennifer held leadership roles for the Professional Services and Partner Operations team at Janrain (acquired by Akamai), and Enterprise Project Management Office at Vesta Corporation. She holds a BS in Business Administration from Suffolk University and an MS in Organizational Leadership & Ethics from St. Edward’s University.

Carol Ward

VP of People

Carol Ward is the VP of People at Lytics and is responsible for all Human Resource and administrative functions. Carol was previously the VP of Human Resources at Janrain, which was acquired by Akamai Technologies. She has also held HR leadership roles at Digimarc, YottaMark, Merant, and ADP.

Jarvis Mak

Chief Customer Officer

Jarvis Mak is the Chief Customer Office at Lytics. Jarvis was formerly the CCO of Alphonso and VP of Customer Success at Intellimize. Jarvis also currently serves on the advisory board at Squadley by FarsideHR. He specializes in customer success, advertising and marketing, research, and analytical services.

Lewis Barr

VP of Legal

Lewis Barr is responsible for the company’s legal and compliance matters. He was previously the General Counsel and VP of Privacy at Janrain, held legal leadership positions at Fios and New Edge Networks, and worked as an attorney in private practice. Lewis began his legal career as a staff attorney with the U.S. Court of Appeals for the Ninth Circuit after serving as a Peace Corps volunteer in Gabon, Africa.

Sean Browning

VP of Partnerships

Sean Browning is the VP of Partnerships at Lytics. Sean is a dynamic Channel Solutions Executive with a unique blend of business, sales, and technical skills, enhancing partner and customer relationships.