Lytics Leadership

Learn more about the Lytics leadership team

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James McDermott, CEO

James McDermott is co-founder and CEO of Lytics. James was previously CEO of Storycode, a mobile software company acquired by Postano and vice president, business development at Webtrends, an analytics and optimization company.

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Aaron Raddon, CTO

Aaron Raddon is the co-founder and CTO of Lytics. Prior to Lytics, Aaron was a software engineer at Webtrends. He is an avid outdoorsman in his spare time.

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Scott K. Campbell, CRO

Scott K. Campbell is the chief revenue officer (CRO) of Lytics, managing the company's sales and customer success organizations. Previously, Scott was the SVP of worldwide sales at Puppet, a DevOps product for enterprise datacenter management. Scott held the same role at Jive Software, and has held similar sales leadership roles at Tripwire and Rogue Wave Software.

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Darren Guarnaccia, CMO

Darren Guarnaccia is Chief Marketing Officer at Lytics. Prior to Lytics, Darren worked in multiple marketing, sales and delivery roles at various marketing technology companies, including Sitecore, RedDot, Whitehorse Studios, and Emerald Solutions.