Lytics Leadership

Learn more about our mostly fearless leaders.

James McDermott CEO

James McDermott, CEO

James McDermott is co-founder and CEO of Lytics. James was previously CEO of Storycode, a mobile software company acquired by Postano and vice president, business development at Webtrends, an analytics and optimization company.

Aaron Raddon CTO

Aaron Raddon, CTO

Aaron Raddon is the co-founder and CTO of Lytics. Prior to Lytics, Aaron was a software engineer at Webtrends. He is an avid outdoorsman in his spare time.

Scott K. Campbell, CRO

Scott K. Campbell, CRO

Scott K. Campbell is the chief revenue officer (CRO) of Lytics, managing the company's sales and customer success organizations. Previously, Scott was the SVP of worldwide sales at Puppet, a DevOps product for enterprise datacenter management. Scott held the same role at Jive Software, and has held similar sales leadership roles at Tripwire and Rogue Wave Software.

Elizabeth Robillard Head of Partnerships and Operations

Elizabeth Robillard, Head of Partnerships and Operations

Elizabeth heads up operations and partnerships at Lytics. She is responsible for partnerships with technology companies and agencies and consultancies. Before Lytics, she had senior roles at Urban Airship and Webtrends. She thrives in young entrepreneurial cultures and companies.

Craig Schinn, VP of Strategic Services

Craig Schinn, VP of Strategic Services

Craig Schinn is VP of strategic services at Lytics. Before Lytics, Craig was senior director of ecommerce & online marketing at The Clymb, an Inc. 5000 retailer and Lytics client. Craig has previously been a VP, reporting & analytics, at Accordant Media, which was acquired by Dentsu Aegis Network, and a VP, customer insight at Razorfish.

Darren Guarnaccia Chief Marketing Officer

Darren Guarnaccia, Chief Marketing Officer

Darren Guarnaccia is Chief Marketing Officer at Lytics. Prior to Lytics, Darren worked in multiple marketing, sales and delivery roles at various marketing technology companies, including Sitecore, RedDot, Whitehorse Studios, and Emerald Solutions.