Tuesday, April 3, 2018 3:00 PM PDT
PORTLAND, ORE. – Lytics, Inc., the customer data platform company, today announced it has raised $14 million in a Series B growth funding led by Two Sigma Ventures with EPIC Ventures participating. This round of funding was also supported by return backers Comcast Ventures, Rembrandt Venture Partners and Voyager Capital.
“This new funding round confirms our position as the leading customer data platform and will accelerate our growth and continued support of leading enterprise customers,” said James McDermott, CEO and co-founder of Lytics. “We’re working with the next generation of marketers who want to orchestrate campaigns that are always on and always relevant, build trust with their customers and consistently deliver revenue growth.”
As brands struggle with disconnected teams, channels and legacy tools that limit progress in delivering experience programs tailored to the individual consumer, Lytics has proven their Customer Data Platform offers a faster path to value and a better way to help brands know and serve their customers. The new funding will be used to expand the Lytics product offering and serve a growing roster of customers such as Heineken, Nestle, General Mills, Comcast, The Economist and Dr. Martens.
"We’re thrilled to participate in this funding round and partner with an organization with this level of talent," said Dan Abelon, Partner at Two Sigma Ventures. "Their obsession with solving customer problems, ability to make data science accessible to marketing, and deep integration with the MarTech ecosystem have firmly established Lytics as a leader of their category."
“The new Lytics Orchestrate product helps marketers execute and manage highly personalized, cross channel campaigns across all of their existing tools using a single platform" said Steve Lok, Head of Marketing Technology and Operations, The Economist. "Companies now have the ability to harmonize customer data across all customer touchpoints and deliver cohesive and coherent experiences without the compromises inherent in a single vendor suite."
This new round of investment will allow Lytics to accelerate product investments, and scale marketing and sales so more brands can serve personalized experiences to their customers.
Lytics helps companies orchestrate more relevant experiences with consumers through the industry’s only enterprise-grade customer data platform (CDP). Innovative companies such as Heineken, General Mills, Nestle, The Economist Group, AdWeek, Newsweek, Comcast NBCUniversal and Atlassian use Lytics to execute one-to-one marketing programs with machine learning. Lytics is headquartered in Portland, Ore. Learn more at www.lytics.com.