• Digital transformation in 30 days

    Improving your return on ad spend with a Customer Data Platform

    Register Now
  • Digital transformation in 30 days

    Improving your return on ad spend with a Customer Data Platform

    Register Now

In a time of tightening budgets and global uncertainty, marketing teams are looking for ways to improve return on ad spend (ROAS).

Customer Data Platforms go beyond simply unifying your user data and creating a single view of the customer. They can help you decide in real-time how to drive your marketing programs. Join David Raab, founder of CDP Institute, for a one hour workshop where he will show you how CDPs can be used to identify segments and build profiles across your customer data and vastly improve your ROAS.

In this hands-on session, David will guide you in building a plan to increase your ROAS with a CDP.

  • Learn how bringing customer data into your marketing will allow you to automate the building of segments and create more personalized messages that resonate with your target audience
  • Break into smaller groups with other experienced marketing professionals to build a plan that’s tailored to your use case and will save you time and uplevel your campaigns
  • Share learnings and validate your work

All in an hour!

Jascha Kaykas-Wolff, President of Lytics, will host this event.

Register for the Workshop (It's free)

Explore our products

Core Customer Data Platform

Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.

Intelligence

Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.

Automate

Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.