In a time of tightening budgets and global uncertainty, marketing teams are looking for ways to improve return on ad spend (ROAS).
Customer Data Platforms go beyond simply unifying your user data and creating a single view of the customer. They can help you decide in real-time how to drive your marketing programs. Join David Raab, founder of CDP Institute, for a one hour workshop where he will show you how CDPs can be used to identify segments and build profiles across your customer data and vastly improve your ROAS.
In this hands-on session, David will guide you in building a plan to increase your ROAS with a CDP.
All in an hour!
Jascha Kaykas-Wolff, President of Lytics, will host this event.
Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.
Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.
Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.
Get in touch with a Lytics expert