Get to know your customers
Lytics captures a variety of consent-based identifiers — collecting and merging user identities based on deterministic matching and other matching techniques.
Unlock the power of stitching cross-channel data fragments into cohesive user profiles, while uncovering important behavioral data and topic affinities for each user.
Personalized experiences begin with rich user profiles
Lytics’ dynamic merging approach maintains data integrity, giving your team the flexibility to test and revise your personalized marketing strategies across your entire marketing tech stack.
Lytics identity graph lets you build deeper customer relationships with your brand.
Why choose Lytics to resolve your customer identities?
Support complex access and privacy policies such as GDPR, CCPA and consent management
Use AI to create predictive, behavior-based profiles for known customers as well as anonymous users
Enable large volumes of robust profiles, which can be resolved as new events come into Lytics in real-time
Deliver meaningful marketing programs that resonate in the moment
Create intelligent audience segments based on machine learning and real-time insights