Identity resolution icon

Identity Resolution

Understand your customers behaviors across all marketing channels whether anonymous or known.

99.7% user profile accuracy

by matching and merging identities across web, email, and social media

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Get to know your customers

Lytics captures a variety of consent-based identifiers — collecting and merging user identities based on deterministic matching and other matching techniques.

Unlock the power of stitching cross-channel data fragments into cohesive user profiles, while uncovering important behavioral data and topic affinities for each user.

Personalized experiences begin with rich user profiles

Lytics’ dynamic merging approach maintains data integrity, giving your team the flexibility to test and revise your personalized marketing strategies across your entire marketing tech stack.

Lytics identity graph lets you build deeper customer relationships with your brand.

Why choose Lytics to resolve your customer identities?

Compliance

Compliance

Support complex access and privacy policies such as GDPR, CCPA and consent management

Prediction

Prediction

Use AI to create predictive, behavior-based profiles for known customers as well as anonymous users

Speed

Speed

Enable large volumes of robust profiles, which can be resolved as new events come into Lytics in real-time

Personalization

Personalization

Deliver meaningful marketing programs that resonate in the moment

Segmentation

Segmentation

Create intelligent audience segments based on machine learning and real-time insights

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