Connecting Lytics and Salesforce Marketing Cloud allows you to create engaging experiences across multiple channels based using the best of artificial intelligence and data science to power digital interactions.
Use Lytics to enrich Salesforce Marketing Cloud user data with cross-channel behavior and content affinities, to send responsive campaigns through Salesforce Marketing Cloud.
Audience Studio (formerly Salesforce DMP, Krux)
Connecting Lytics and Salesforce Marketing Cloud Audience Studio allows you to use Lytics audiences and behavioral data within the Salesforce Marketing Cloud ecosystem to add user attributes and enhancing targeting capabilities.
