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SendinBlue

Lytics customer data platform allows you to use real-time customer activity across various channels to trigger SendinBlue workflows.

Instead of a static, list-based approach to automation workflows, Lytics allows you to create dynamic audience segments that sync with SendinBlue and update in real-time as customers flow in and out of them. For example, a segment of known visitors with an affinity for a certain topic could trigger an email workflow with targeted messaging.

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