Customer Data Integrations

Integrate Lytics with your existing marketing tools to improve your omni-channel marketing and data collection


Improve conversions and reduce ad spend with real-time audience onboarding for ad retargeting or lookalike modeling.


Real-time audience information for multi-dimensional reporting.

Big Data/Data Warehouse

Move data between Lytics and your data warehouse in real-time, whether it’s in-house or in the cloud.

Cloud services

Stream data between Lytics and your Cloud platform, taking advantage of the data services available such as data cleansing and reporting.

Content Management / Web Personalization

Deliver real-time onsite targeting and personalization by syncing audience segments to your CMS.

Conversational marketing

Add and update customer data attributes within the chat platform in real-time.


Continuously ingest CRM records to Lytics and send back audience membership updates in real-time.

Customer support

Prevent messaging the wrong offer to at-risk customers by ingesting support ticket information into customer profiles.

Data enrichment

Onboard 3rd party data to enrich user profiles with additional attributes.


Build lookalike segments in your DMP based on Lytics audiences.


Deliver the right message by ingesting real-time customer and order data for up to date customer profiles.

Marketing automation

Trigger targeted omni-channel campaign experiences by syncing audience membership to your marketing automation platform while capturing real-time user behavior data.


Collect web data from mobile SDKs and sync audiences back into the mobile tool for targeted messaging.

Social login

Enrich customer profiles with social sign-on data.

Subscription management

Collect subscription-level information for improved personalized offers.

Survey management

Target specific segments for survey completion by syncing audiences to your survey platform.

Tag manager

Collect web data on anonymous and known visitors and push audience membership back to the visitor's browser for real-time personalization.

Web optimization (A/B testing)

Improve website optimization and testing with real-time syncing of Lytics audiences.