Customer Data Integrations
Integrate Lytics with your existing marketing tools to improve your omni-channel marketing and data collection
Improve conversions and reduce ad spend with real-time audience onboarding for ad retargeting or lookalike modeling.
Real-time audience information for multi-dimensional reporting.
Big Data/Data Warehouse
Move data between Lytics and your data warehouse in real-time, whether it’s in-house or in the cloud.
Stream data between Lytics and your Cloud platform, taking advantage of the data services available such as data cleansing and reporting.
Content Management / Web Personalization
Deliver real-time onsite targeting and personalization by syncing audience segments to your CMS.
Add and update customer data attributes within the chat platform in real-time.
Continuously ingest CRM records to Lytics and send back audience membership updates in real-time.
Prevent messaging the wrong offer to at-risk customers by ingesting support ticket information into customer profiles.
Onboard 3rd party data to enrich user profiles with additional attributes.
Build lookalike segments in your DMP based on Lytics audiences.
Deliver the right message by ingesting real-time customer and order data for up to date customer profiles.
Capture real-time user behavior data, subscription preferences, and campaign events. Then, trigger targeted campaigns by syncing audience membership to your email platform.
Trigger targeted omni-channel campaign experiences by syncing audience membership to your marketing automation platform while capturing real-time user behavior data.
Collect web data from mobile SDKs and sync audiences back into the mobile tool for targeted messaging.
Collect subscription-level information for improved personalized offers.
Target specific segments for survey completion by syncing audiences to your survey platform.
Collect web data on anonymous and known visitors and push audience membership back to the visitor's browser for real-time personalization.