Combining expertise across marketing strategy, campaign planning, technology systems and data, CMO Labs offers CDP consulting services across from A-to-Z. Starting with a discovery and gap analysis session, we design a framework that defines the appropriate systems, tools and data integrations, implementation approach and ongoing management operations. From this initial framework, we then offer implementation support across strategy and tactical implementation, including setup, tools and data integration and initial audience segment and campaign activations. Once systems are in place and operational we then provide ongoing management as needed by our customers, across audience segmentation, campaign activation and marketing performance tracking and analytics.