Unify your data.
Understand your customers.
Deliver personalized experiences.
Collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles.
Update profiles in real-time and pass to downstream marketing tools.
Capture actions as users engage with your brand.
Using machine learning, all profiles remain current with interest and engagement scoring.
Build profiles off of multiple unique identifiers, leading to more identity matches with increased accuracy, without the creation of a new master key.
Single Sign-On (SSO), 2-Factor Authentication (2FA), consent management tools, and more for increased security.
Audience membership updated in real-time to reflect in-the-moment customer interests and behaviors.
Create, edit, and manage audiences quickly and easily.
Add filters for behavior, content interests, demographics, and more to create target groups.
Monitor and track audience evolution over time.
Measure the impact of different experiences and gain visibility into the unique characteristics of individuals within an audience.
Retrieve any user profile attribute or audience membership status to build your own personalization or recommendation engine using a RESTful API.
Create campaigns to influence conversion goals using surfaced insights from Audience Discovery.
Target your best customers or those at risk of churning, with campaigns designed specifically for them.
Surface content recommendations to increase customer engagement using topic affinity scores.
Understand brand engagement with behavioral scoring.
Momentum, intensity, frequency, recency, quality, and propensity scoring helps develop a communication plan that matches users’ level of engagement with conversion goals.
Build stronger engagement strategies by understanding which experiences provide better results and why.
Understand who is most likely to convert from one stage of the customer journey to the next and why.
Visibility of all cross-channel campaigns in a centralized location.
Organize all experiences to view how customers move towards specific marketing outcomes.
Align experiences to the appropriate stage(s) of the customer journey.
Define a single experience, or multiple options, available for brand engagement.
Automate the interactions with customers through various journey stages according to their real-time individual engagement and signals, recognizing any changing profile characteristics.
Drill into each stage of the journey or experience to view reach, clicks, and more to measure message performance.
Leverage in-depth behavioral analysis to predict when a person is most likely to engage and deliver experiences at the right moment for each individual.
Understand your content and how it best matches to individual interests.
Automate content recommendations to keep visitors engaged & increase conversions by offering relevant information.
Get in touch with a Lytics expert