• Lytics Customer Data Platform

    Unify your first-party data. Understand your customers. Deliver relevant experiences. Drive results.

  • Lytics Customer Data Platform

    Unify your first-party data. Understand your customers. Deliver relevant experiences. Drive results.

Unify customer profiles
Get insights
Segment audiences
Orchestrate journeys
Automate experiences
  • Anonymous and known profiles
    Collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles. Update profiles in real-time and pass to downstream marketing tools. Capture actions as users engage with your brand. Using machine learning, all profiles remain current with interest and engagement scoring.
  • Connect data in real-time
    Update profiles in real-time and pass to downstream marketing tools.
  • Resolve identities with multiple unique identifiers
    The key to maintaining high levels of engagement is sharing content that is fresh and relevant to each individual. Launch personalized emails and on-site recommendations powered by the Lytics Content Affinity engine to ensure the most relevant content possible.
  • Secure data
    Single Sign-On (SSO), 2-Factor Authentication (2FA), consent management tools, and more for increased security and to accelerate compliance with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
  • Unlock new audiences to increase conversion
    Create campaigns to influence conversion goals using surfaced insights from Audience Discovery. Target your best customers or those at risk of churning, with campaigns designed specifically for them.
  • Understand which content resonates best
    Surface content recommendations to increase customer engagement using topic affinity scores.
  • Identify behavior trends and triggers
    Understand brand engagement with behavioral scoring. Momentum, intensity, frequency, recency, quality, and propensity scoring helps develop a communication plan that matches users’ level of engagement with conversion goals.
  • Learn which experiences drive results
    Build stronger engagement strategies by understanding which experiences provide better results and why.
  • Discover what drives movement across journey stages
    Understand who is most likely to convert from one stage of the customer journey to the next and why.
  • Real-time availability
    Audience membership updated in real-time to reflect in-the-moment customer interests and behaviors.
  • Audience builder
    Create, edit, and manage audiences quickly and easily. Add filters for behavior, content interests, demographics, and more to create target groups.
  • Measure audience growth over time
    Monitor and track audience evolution over time. Measure the impact of different experiences and gain visibility into the unique characteristics of individuals within an audience.
  • Personalization API
    Retrieve any user profile attribute or audience membership status to build your own personalization or recommendation engine using a RESTful API.
  • Visualize cross-channel journeys
    Visibility of all cross-channel campaigns in a centralized location. Organize all experiences to view how customers move towards specific marketing outcomes.
  • Coordinate campaign activation for each stage of the customer journey
    Align experiences to the appropriate stage(s) of the customer journey. Define a single experience, or multiple options, available for brand engagement.
  • Automate moving customers through the journey
    Automate the interactions with customers through various journey stages according to their real-time individual engagement and signals, recognizing any changing profile characteristics.
  • Measure the impact of all experiences
    Drill into each stage of the journey or experience to view reach, clicks, and more to measure message performance.
  • Next best experience
    Use automation to trigger your downstream campaign tools to activate the right experience for each individual.
  • Delivery optimization
    Leverage in-depth behavioral analysis to predict when a person is most likely to engage and deliver experiences at the right moment for each individual.
  • Automate content recommendations
    Understand your content and how it best matches to individual interests. Automate content recommendations to keep visitors engaged & increase conversions by offering relevant information.

Explore our products

Core Customer Data Platform

Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.

Intelligence

Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.

Automate

Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.