With the increase of data sources made available through first- and third-party platforms, marketers are demanding more from their advertising budgets. But, how can marketers deliver on this investment if the ads are still not hitting the right target? How can they make better use of available data to drive better, targeted campaigns?
Audience Discovery uses predictive modeling to analyze movement between a source audience and a target audience, to discover unique audiences that are deemed most likely to convert, and why.
Cut through the noise with a relevant individualized message by using machine learning to predict when and what a person is likely to engage with next.
Accelerate the customer journey towards a specific marketing outcome, activate your message across all channels, and continue to learn from the centralized intelligence of your customer data.
Lytics Personalization allows a marketer to create and execute eye-catching digital campaigns with customized content for different audiences.
The Lytics Content Affinity Engine provides marketers with a real-time inventory of their website content. Marketers can use this information to shape their content marketing strategy and to execute personalized marketing campaigns to audience segments based on their interest-level in a particular topic.
Lytics enables you to reconnect with your customers and have meaningful conversations, in the channels they prefer, using the marketing tools you already have. Powered by always-on customer data and machine learning, the Lytics platform helps you know each customer deeply, and make them feel understood. From easy to use web personalization templates to intelligently orchestrated cross-channel marketing campaigns, Lytics powers the experiences you create for your customers, leveraging your existing channel tools.
Our new Orchestrate product is the first step in providing marketers with a centralized, visual canvas to actually understand, first, what’s going on with their customer data and, second, use that knowledge to orchestrate seamless, omnichannel marketing campaigns.
Get in touch with a Lytics expert