Product Briefs

Download and share information about the Lytics Customer Data Platform (CDP)

Lytics Core Customer Data Platform

Eliminate data silos and build a holistic view of your customers

Lytics Automation

Deliver the next best experience automatically — and at scale

Lytics Intelligence

Discover customer insights and launch personalized campaigns

Out-of-the-[Black]-box | What’s inside Lytics’ data science features?

In using insights derived from your customer data, you can begin to leverage in-depth analysis on behaviors, content, conversions, and experiences using machine learning. Learn how Lytics empowers you to make informed marketing decisions that drive results.

Liveramp + Lytics integration

With the increase of data sources made available through first- and third-party platforms, marketers are demanding more from their advertising budgets. But, how can marketers deliver on this investment if the ads are still not hitting the right target? How can they make better use of available data to drive better, targeted campaigns?

Lytics Audience Discovery

Audience Discovery uses predictive modeling to analyze movement between a source audience and a target audience, to discover unique audiences that are deemed most likely to convert, and why.

Lytics personalization overview

Lytics Personalization allows a marketer to create and execute eye-catching digital campaigns with customized content for different audiences.

Lytics Content Affinity overview

The Lytics Content Affinity Engine provides marketers with a real-time inventory of their website content. Marketers can use this information to shape their content marketing strategy and to execute personalized marketing campaigns to audience segments based on their interest-level in a particular topic.

Lytics Solution Overview

Lytics enables you to reconnect with your customers and have meaningful conversations, in the channels they prefer, using the marketing tools you already have. Powered by always-on customer data and machine learning, the Lytics platform helps you know each customer deeply, and make them feel understood. From easy to use web personalization templates to intelligently orchestrated cross-channel marketing campaigns, Lytics powers the experiences you create for your customers, leveraging your existing channel tools.

Lytics Orchestrate Overview: Optimize User Experiences

Our new Orchestrate product is the first step in providing marketers with a centralized, visual canvas to actually understand, first, what’s going on with their customer data and, second, use that knowledge to orchestrate seamless, omnichannel marketing campaigns.

Product Briefs

Download and share information about the Lytics Customer Data Platform (CDP)

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