Lytics enables you to reconnect with your customers and have meaningful conversations, in the channels they prefer, using the marketing tools you already have. Powered by always-on customer data and machine learning, the Lytics platform helps you know each customer deeply, and make them feel understood. From easy to use web personalization templates to intelligently orchestrated cross-channel marketing campaigns, Lytics powers the experiences you create for your customers, leveraging your existing channel tools.
Our new Orchestrate product is the first step in providing marketers with a centralized, visual canvas to actually understand, first, what’s going on with their customer data and, second, use that knowledge to orchestrate seamless, omnichannel marketing campaigns.
The Lytics Content Affinity Engine provides marketers with a real-time inventory of their website content. Marketers can use this information to shape their content marketing strategy and to execute personalized marketing campaigns to audience segments based on their interest-level in a particular topic.
Lytics Personalization allows a marketer to create and execute eye-catching digital campaigns with customized content for different audiences.
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