Your customer data may be scattered in a dozen different tools and databases across your organization. Connect all of it into one, centralized data hub. Lytics resolves your data into a coherent profile for each of your customers, so you can begin serving experiences to them one-to-one.
The moment data starts flowing into the Lytics platform, our machine learning algorithms get to work. For every user profile, we surface data science-based insights and behavioral scores that give you deep understanding and a marketing edge.
Operationalize the intelligence you now have about your customers. Design automated experiences and deliver exactly what your consumer cares about, wherever they meet you.
Serve each customer in the best possible way—in the channels they prefer. Lytics automatically powers the experiences you create for your customers, using your existing tools.
There are key differences between Customer Data Platforms (CDPs) and Data Management Platforms (DMPs). In this brief article, understand the basic differences and why a customer data platform is essential to unlocking data silos and improving your marketing performance.
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