Enrich Your Understanding of Your Customers with Instant First-Party Data

Know your customers' needs deeply based on their actual interests behaviors--in the past and in the moment.

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Enrich your Customer Profiles

Put the power of machine learning to work to enhance customer profiles for deeper, richer knowledge, down to the individual level. Our platform continuously uncovers awesome insights about your customers and you can use these insights to create better experiences for each of them.

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Apply Content Affinity

Lytics’ natural language processing (NLP) engine reads your content, understands what it is about, and then notices when a customer interacts with each piece, noting patterns in their interests. By marrying this "content affinity" to user behavior, you instantly know what topics and subjects your customer is interested in, without complex management or endless tagging efforts.

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Use Behavioral Models and Attributes

Lytics gives you a host of predictive profile enrichments out of the box— such as propensity, momentum, and engagement level. Mix these attributes with any customer data to give you profound understanding of where your customers are in their journey, and how best to serve them.

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Real-time Data Streaming Keeps you Current

To be effective, customer profiles and data enrichment must be accurate up to the second. We pioneered technology to collect and update customer profiles in real-time. Other platforms require processing overnight, or in periodic batches, delaying critical insights from being leveraged into your marketing activities when you need them most—now.