Orchestrate The Right Experience at the Right Time

Leverage the power of machine learning to deliver relevant content to your customers at the moment they need it, without the hassle and guesswork of building static--and possibly faulty--segments and schedules.

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Orchestrate Your Customer Journeys


Easily Design Customer Journeys to Meet Business Goals

Conversations are meant to be two-sided, and to progress as both sides continue to interact. Easily design customer journeys with a mix of rules-driven and automated decisioning and the Lytics Orchestrate tool will do the hard work automatically--delivering exactly the right message to the right customer at the right time. Go from manual tasks and guesswork to confidently knowing and serving your customers in the best possible way.


Connect your Audiences Without a Data Scientist

Build segments based on demographic, behavioral and data-science-based models that will dynamically adapt as each customer flows across all your channels. Lytics provides a collection of machine-learning-driven, predictive segments out-of-the box, such as "highly engaged" customers and "likely to churn." Our real-time integrations allow you to natively use Lytics segments in your favorite marketing tools to synchronize customer experiences across all channels. With Lytics, you don’t need a data science team to leverage the power of machine learning. It's all available to you immediately, allowing you to get campaigns into market faster.

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Focus on Content that Performs

When you know your customer and what they care about, it’s pretty easy to deliver value every day. Lytics allows you to organize collections of content and provides content recommendation tools—so you can deliver the right content into the conversation at the right moment to keep your customers engaged.

Lytics Content Engine


Get Insights on your Customers’ Experiences

Leverage powerful insights about your customers as they flow through the journeys you define. With Lytics, you’ll know everything about who your customers are, their engagement with your brand, their lifecycle stage, and their interests and desires--all based on their current behaviors, not dated or possibly erroneous demographic data. Use these insights to spark new ideas for content and campaigns, further showing your customers that you understand what they want and need.

Next Step - Converse

Learn about real-time web personalization and audiences syncing to your existing tools.

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