Lytics is engineered for flexibility, scalability and reliability. We leverage cutting-edge technologies like Google Bigtable, graph database traversal and a stream-based data processing architecture to process billions of events daily. Brands like Nestlé Purina, Dr. Martens, Heineken and Enterprise Rent-a-Car trust Lytics to manage their customer data and personalized marketing campaigns.
API accessibility is core to the Lytics platform. Our entire web app is built on top of our thoroughly documented APIs. In short, if we can do it, so can you.
Lytics Signals™ simplify the traditional event subscription model. Be notified via POST when users move in and out of your Lytics Audience Segments in real time. We help you remove complex event logic from your source code to give you more flexibility and faster turn times. We also enrich the Lytics Signals™ payload with everything we know about a user—like content recommendations and more.
As a native cloud solution, Lytics follows the guidelines of BeyondCorp—an enterprise security model that relies on a zero-trust network deployment model based on best-in-class ideas and practices. Our security management program is derived from industry standards, enhanced with our years of experience building world class data environments to ensure compliance with the Cloud Control Matrix 3.0 and NIST guidelines. Our solution is self-contained which means we are able to restrict the surface of our exposure behind the significant controls of Google’s cloud infrastructure. We leverage individual access controls, 2 factor authentication, penetration tests, logging and security protocols to keep customer data safe and separated. Our cloud infrastructure is SSAE16, ISAE 3402 Type II, ISO 27001, ISO 27017, 27018, Fedramp and PCI DSS v3.2 certified.
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Lytics unlocks all your data so you can make it available to your business teams as necessary. We make it simple to collect all user events and connect your customer data across all of your tools and channels. You can share your data warehouse in the cloud using best-in-class technologies like Google BigQuery, AWS Redshift or many others. Lytics can automate the data collection, connection and profile resolution process so you can spend more time gaining insights, and less time on plumbing data.
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