True 1 to 1 personalization requires an in-depth understanding of each individual’s preferences, the content available to serve up, and a strategy of engagement to predict when they’re most likely to engage and in which channel. This exceeds human capacity and requires machine learning to be deployed.
Leverage historical engagement to calculate a real-time score representing an individual’s preference for a message in each of your marketing channels.
Assess message priority and past performance to determine the optimal message for individuals within various marketing channels.
Predict the optimal time to deliver a message based on past engagement patterns.
Automate message delivery.
Drill into each stage or experience to identify reach, clicks, conversions, and progress toward marketing goals.
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