Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.

Automate the next best experience for each individual

True 1 to 1 personalization requires an in-depth understanding of each individual’s preferences, the content available to serve up, and a strategy of engagement to predict when they’re most likely to engage and in which channel. This exceeds human capacity and requires machine learning to be deployed.

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Preferred marketing channel

Leverage historical engagement to calculate a real-time score representing an individual’s preference for a message in each of your marketing channels.

Relevant messaging

Assess message priority and past performance to determine the optimal message for individuals within various marketing channels.

Optimize delivery time

Predict the optimal time to deliver a message based on past engagement patterns.

Automate message delivery.

Measure success across the journey

Drill into each stage or experience to identify reach, clicks, conversions, and progress toward marketing goals.

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