Engagement scores

Understanding your customers starts with understanding their behaviors.

Understand customer engagement

Frequency, momentum, propensity, quantity, recency, and intensity scores provide real-time insights into a customer’s level of engagement.

Use these scores to create journeys to keep customers moving towards particular goals or conversion events.

Learn more about real-time behavioral scoring

Optimize audience segmentation

Begin with pre-built segments to speed up understanding of customer behavior while you create marketing campaigns using custom-built audiences.

Learn more about building segments

Send relevant messages

Deliver relevant messages at the right time using real-time engagement and behavior scores.

Learn more about real-time behavioral scoring

Ready to learn more about using data science to optimize your marketing? Read our guide.

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