Predictive Marketing

Lytics Machine Learning service gives your marketing an edge
by identifying the best audience for each of your marketing campaigns.

  • Custom models specific to your business
    Segment Summary

    Discover which leads are most likely to become opportunities or which customers are most likely to churn. Simply identify your source and target audience segment and our learning models will tell you who to target.

  • Leave the guesswork behind

    Marketers traditionally rely on one or two heuristics (such as recent web activity or email opens) to identify who to target. Lytics evaluates 100+ factors when running lookalike models so that you have more reliable insights.

  • Actionable insights

    Spend your email and ad dollars more efficiently by targeting people who are most likely to convert. Lytics makes your predictive data available for segmentation so you can reach the right audience at the right time.