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Lytics scores help you better understand and target your customers, based on individual behaviors. These predictive scores are self-learning - they require no manual input, generate automatically and update in real-time as each customer interacts with your brand across all connected channels.
Characteristics are building blocks provided to help you jumpstart the creation of targeted audiences in Lytics. They can be based on factual information or a combination of derived behavioral scores, and update in real-time as individual customers interact with your brand.
Audiences are groupings of individuals based on smart insights—collected from across channels or derived from individual behavior or affinity. Lytics Audiences update dynamically as users interact with your brand. Sync smarter audiences to your tools for running highly-effective marketing campaigns.
Lytics automatically calculates the topics an individual has shown interest in, based on smart topic extraction and content affinity. Use content affinity to serve your customers the messages and experiences they want most.
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