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Characteristics

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Lytics scores help you better understand and target your customers, based on individual behaviors. These predictive scores are self-learning - they require no manual input, generate automatically and update in real-time as each customer interacts with your brand across all connected channels.
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Characteristics are building blocks provided to help you jumpstart the creation of targeted audiences in Lytics. They can be based on factual information or a combination of derived behavioral scores, and update in real-time as individual customers interact with your brand.
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Lytics automatically calculates the topics a user has shown interest in, based on smart topic extraction and content classification capabilities. These affinities are used as the basis for content recommendation and audience building strategies.
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Audiences are groupings of users based on any combination of profile data, collected from across channels or derived from individual behavior or affinity. Lytics Audiences update dynamically as users interact with your brand. Sync Audiences to your downstream channel tools for running highly-effective marketing campaigns.
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