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Forrester Report: Come together (right now) to deliver the next best experience

This Forrester report breaks down the many factors that are helping firms create the next best experience and how to implement your own strategy.

We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of myopia and internal misalignment.

The solution lies in a new customer insights paradigm: the next best experience (NBX). Industry leading firms are learning how to reevaluate their current analytics practices to embrace the NBX model to become truly customer obsessed. For many organizations, the next best experience is an aspirational goal, but you may be closer than you think. Chances are you are already putting many elements in place.

This Forrester report breaks down many factors that are helping firms create the next best experience, including:

  • Journey analytics to quantify customer journeys
  • Intertwined customer analytics techniques
  • Context-rich experiences

Download the report now, and kickstart your organization's customer obsession with NBX.

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