Customer Data Platforms 101: A Marketer’s Guide

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Customer Data Platforms 101: A Marketer’s Guide

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Customer Data Platforms are the next big thing. But do you really know what they are and how they make marketing better? Our latest guide has the answers.


If it seems like you’re being asked to learn a new acronym and integrate a new technology into your marketing practice every few days, that’s probably because you are.

In 2018, there were over 7,000 MarTech solutions on the market, and the average enterprise company was using 91 different tools—each with its own jargon and learning curve.

Which is why if you haven’t taken the time to get to know CDPs (Customer Data Platforms) yet, we don’t blame you. With 78% of enterprise companies saying they either have or are planning to implement one, if you don’t already understand CDPs, it’s time to do a little research.

The good news? We’ve written a plain-language guide to help you get up to speed.

In this guide, you’ll learn:

– What CDPs actually do

– The difference between a basic CDP and a best-in-breed option

– The stats that tell us how CDPs drive real marketing results

Ready to get started? Get the free guide now.