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Like many organizations, Comparis, a Swiss comparison shopping platform, had customer data spread all over their organization, in different departmental and technical silos. On top of that, their marketers needed support from business analysts in the IT department, slowing down their ability to act on customer data.
With Lytics powering unified customer profiles and personalized web experiences, they achieved gains in key metrics including email open and clickthrough rates, modal clickthrough rates, subscription page visits. and revenue per website visitor.
Download the case study to learn how they achieved these goals.