Use the Lytics Customer Data Platform to Increase conversions, lower ad spend and improve return on ad spend.
Most ad dollars are spent inefficiently — either targeting too many people with a generic message or targeting individuals who are unlikely to engage or convert.
Lytics’ Customer Data Platform helps you advertise to the right people based on the content they like and how they engage with your brand in the channels they prefer (email, mobile, website, etc.). Lytics gives marketers an always-on customer profile that's enriched with machine learning to understand and present data on specific behaviors and preferences in real-time. Marketers use this data for a significant advantage with their advertising efforts.
Our integrations with your favorite ad tools — e.g., Facebook Ads, AdRoll, Google Ads, DoubleClick for Publishers — make it easy to use send individual customer data to all your tools and channels to help you improve your marketing results.
Isolated, channel-centric events (e.g., website clicks or email opens) don’t provide a comprehensive view of your customers — or their real intentions. The Lytics customer data platform uses behavioral algorithms to analyze all of your customer data (email, website, purchasing, helpdesk, etc.) and scores your customers by their overall engagement level (e.g., “highly engaged” or "likely to convert"). This gives you predictive insights that you can use in your marketing tools to target and reach the right audiences.
74% of online consumers get frustrated when ad content has nothing to do with their interests.* Lytics makes ad personalization easy by cataloging your website content in real-time and grouping individuals based on their interest levels for particular products or topics using natural language processing. Segment your audiences based on their topic and product affinity and only serve them ads that are particular to real behavioral interests.
Static audience lists in your ad tools are nearly impossible to keep up-to-date, especially when they get stored across the organization and with agency partners. Lytics serves as a centralized data hub for your ever-changing audience segments and automatically syncs them in real-time with your advertising tools, across the organization so that you don’t have to spend time re-importing and updating them every day. This ensures your organization is empowered with accurate data, that's up-to-date in real-time.
Lytics lets you exclude individuals who won’t benefit from paid advertising efforts. For example, people who are likely not to engage, employees, recent customers or anyone who prefers to engage with your brand in email vs. paid ads. This gives you the power to create hyper-relevant audiences and pay to serve ads only to those most likely to benefit. Avoid wasted ad spend and improve your ROI.