« View all resources

How Lytics supports privacy-compliant marketing

How are you protecting your customer’s data? Are you prepared to be compliant as additional regulations are enacted?

The increasing number of companies experiencing data breaches, malware attacks, and other incidents where entrusted data is at risk of being exposed has led to taking a closer look at how organizations are using the data collected and if they are keeping compliant with regulations such as the European Union General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

We believe in helping to mitigate security and privacy risks, technical and marketing teams need to partner together in being more vigilant on what data is collected, how it is collected, from whom it is collected, how the data is stored, where and how it’s used, and who has access to it.

In this white paper, you’ll learn:

  • The importance of protecting customer data, respecting privacy, and facilitating compliance
  • How data protection and security are shared responsibilities
  • How Lytics protects customer data
  • The focus on privacy and delivery of compliance-enabling functionality
  • Lytics’ commitment to independent audits and certifications

Note: Lytics recommends you consult your organization’s legal counsel and/or privacy experts to determine what is required for your specific organization.