When defining your customer engagement strategy it’s important to focus on the use cases that will provide the most impact. What are your customers’ objectives? What MarTech tools are needed? Which departments need to be involved? How will we measure success? An ideal use case answers all of these questions. In this snack break, you’ll learn the elements of an ideal CDP use case and how to build your own in order to drive successful business outcomes.
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Snack Break: Building Ideal Use Cases

When defining your customer engagement strategy it’s important to focus on the use cases that will provide the most impact. What are your customers’ objectives? What MarTech tools are needed? Which departments need to be involved? How will we measure success? An ideal use case answers all of these questions. In this snack break, you’ll learn the elements of an ideal CDP use case and how to build your own in order to drive successful business outcomes.