Iterable is a cross channel marketing platform that allows businesses to deliver the right message across email, push and sms. The integration with Lytics allows a marketer to use all available customer data to trigger the right message, with the right content for each user. Using a best in class marketing platform and Lytics as your customer data platform enables truly one to one messaging.
Lytics & Iterable have a tight integration that shares customer data and profiles between Iterable and Lytics and takes advantage of Iterable’s workflow and templates to drive personalization at scale across channels. This joint offering is one of the only ones on the market that allows for scaling 1:1 content and messaging. This integration takes advantage of Lytics market leading content affinity engine. Learn more about that offering.