Enterprise marketers are constantly tasked with creating more relevant and personalized experiences for their customers with the ultimate goal of increasing conversions. In order to achieve this, they ask themselves, “What are the qualities of people that are most likely to be responsive to my marketing message?” So they rely on methodology such as A/B testing and ultimately, guesswork in order to determine the best people to target with what content.
We believe customer insights are required to drive a personalized message, and obtaining customer insights should be easy for the marketer to do. With Audience Discovery, you can discover new audiences that are most likely or least likely to drive a specified conversion. And with one click, you can take action by turning that group into its own audience for targeted campaign execution and remove the guesswork.
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