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Lytics Orchestrate Overview: Optimize User Experiences

A fresh way to visualize where audience, activation, and marketing campaigns merge in the Lytics user interface (UI)

Real people never follow a linear path to conversion. Lytics journeys know what experience to serve in the moment using continuous machine learning—optimizing every user experience to be as unique as the person who receives it. No complex rules, just smart marketing that drives impressive results.

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