Arke is a digital business consultancy, helping organizations navigate digital transformation via strategy, execution and optimization services. Arke became a Lytics partner due to the increasing demand for a “marketing centric customer/prospect database.” The Lytics CDP meets all of those needs, enabling us to help clients quickly reach 360 degree views of prospects/customers, to engage them in real time in meaningful ways, and ultimately to create better results.

Arke can support you with a strategic assessment of Lytics, the initial data integration required to power Lytics, and ultimately with the creation of engaging, multi-channel experiences. We have a belief that the right data (from Lytics) is critical to providing insights that drive experiences and campaigns. We focus on your results as a business, not just the implementation of the technology or the creation of a campaign.

When you create revenue, we all win. As such, we engage with clients in two ways:

– Focus on the foundation – standard engagement model helping you get ready to be a digital business

– Pay for Performance – results-based performance model for after the right foundation is in place. We get paid when you get paid.