The explosion of digital data has led to the growth in the technologies required to process, analyze and execute this data for marketing purposes. The vendor landscape is now crowded and it can be confusing to understand what different components do and how they fit together.

CACI have been helping clients with the dilemma of how these assets will incrementally drive growth and deliver measurable value to clients for many years. CACI work to ensure that the tools being considered are actually going to solve business challenges and add value to your bottom line.

As leaders in the field of Marketing Technology, CACI has an unrivaled view of the Martech landscape. We help clients navigate this space: designing, building and managing market leading solutions, including Lytics.

CACI’s Marketing Technology Services bring people, technology and skills together to create a real commercial edge, solving business challenges and increasing growth.

We offer a full-service solution including:

– Data strategy

– Use case development and vendor selection

– Technology implementation including Lytics CDP

– Marketing technology integration

– Optimisation

– Managed services