Customer Centricity with Peter Fader, Wharton professor

 

Join Peter Fader, Professor of Marketing at The Wharton School, and Jascha Kaykas-Wolff, President of Lytics, as they discuss the concept of data-driven customer-centricity. They will upend the idea that product should drive a company’s vision and share why customer-centricity is imperative in today’s world to ensure success. Marketers will learn how using Customer Lifetime Value (CLV) can help with informed strategic decisions and how to make data-driven decisions to maximize CLV.