Rather than an irritating regulatory burden, the GDPR can and should be embraced by marketers as an opportunity to clean up data repositories and communicate transparently.
In this lively webinar Tim Walters of The Content Advisory, an expert in GDPR, and Lytics CMO Darren Guarnaccia offer a primer on how this regulation will impact companies even outside of the EU. They cover such practical topics as how to do an audit of your customer data, how marketers need to think about "legitimate consent" and how to gather it with some real-world examples of what to do—and not to do.
They also discuss how you can use a customer data platform to ensure that you know what personal data you have and how to manage it in a trustful manner, whether or not you're subject to this new EU regulation.
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