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Using Lytics to Improve Ad Retargeting: Top 5 Use Cases

Use the Lytics Customer Data Platform to Increase conversions, lower ad spend and improve return on ad spend.

Most ad dollars are spent inefficiently — either targeting too many people with a generic message or targeting individuals who are unlikely to engage or convert.

Lytics’ Customer Data Platform helps you advertise to the right people based on the content they like and how they engage with your brand in the channels they prefer (email, mobile, website, etc.). Lytics gives marketers an always-on customer profile that's enriched with machine learning to understand and present data on specific behaviors and preferences in real-time. Marketers use this data for a significant advantage with their advertising efforts.

Our integrations with your favorite ad tools — e.g., Facebook Ads, AdRoll, Google Ads, DoubleClick for Publishers — make it easy to use send individual customer data to all your tools and channels to help you improve your marketing results.

Reach the right audiences using real-time, behavior-based data

Isolated, channel-centric events (e.g., website clicks or email opens) don’t provide a comprehensive view of your customers — or their real intentions. The Lytics customer data platform uses behavioral algorithms to analyze all of your customer data (email, website, purchasing, helpdesk, etc.) and scores your customers by their overall engagement level (e.g., “highly engaged” or "likely to convert"). This gives you predictive insights that you can use in your marketing tools to target and reach the right audiences.

Lytics customer data platform single customer view
Example Lytics customer profile

Send more effective personalized ad campaigns using content affinity

74% of online consumers get frustrated when ad content has nothing to do with their interests.* Lytics makes ad personalization easy by cataloging your website content in real-time and grouping individuals based on their interest levels for particular products or topics using natural language processing. Segment your audiences based on their topic and product affinity and only serve them ads that are particular to real behavioral interests.

Lytics Facebook ads personalized with machine learning and topic affinity
Example Facebook ad powered by Lytics Machine Learning and Topic Affinity
Lytics content affinity topic map
Lytics Content Affinity Topic Map

Spend less time managing lists, empower the organization with accurate data

Static audience lists in your ad tools are nearly impossible to keep up-to-date, especially when they get stored across the organization and with agency partners. Lytics serves as a centralized data hub for your ever-changing audience segments and automatically syncs them in real-time with your advertising tools, across the organization so that you don’t have to spend time re-importing and updating them every day. This ensures your organization is empowered with accurate data, that's up-to-date in real-time.

Lytics real-time audience segments
Build Always-on, Real-time Audience Segments

Don't pay for the wrong people; reduce ad spend and improve ROI

Lytics lets you exclude individuals who won’t benefit from paid advertising efforts. For example, people who are likely not to engage, employees, recent customers or anyone who prefers to engage with your brand in email vs. paid ads. This gives you the power to create hyper-relevant audiences and pay to serve ads only to those most likely to benefit. Avoid wasted ad spend and improve your ROI.

Top 5 advertising use cases using the Lytics Customer Data Platform (CDP)

  1. Smarter “Lookalike” prospecting: Create Facebook or Google “Lookalike” audiences based on your most valued customers’ behaviors, engagement scores and lifetime value.
  2. Win-back campaigns: Advertise to people who have unsubscribed from your email list but show engagement on your website.
  3. Predictive targeting: Target anonymous visitors who are “Likely to Subscribe” or “Likely to Buy” based on their previous engagement and Lytics’ data-science scores. Learn more about predictive scoring with Lytics
  4. Re-engagement campaigns: Send ad incentives to at-risk customers or individuals from your email list who have not opened an email in last 90 days.
  5. Anonymous user conversion: Target anonymous visitors who have recently visited your website and have high engagement scores with an incentive to fill out a lead-form or subscribe to your newsletter.

Watch how Lytics works with Facebook Advertising

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