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Using Lytics to Improve Email: Top 5 Use Cases

Lytics gives marketers the insights into customer behavior that they need in order to deliver relevant emails and increase inbox placement. Check out other Lytics benefits as well as our top-five email tactics to get you started.

It can take a lot of time, effort and trust for your brand to earn a customer’s email address, yet all it takes is one poorly executed email for that same customer to unsubscribe from all of your marketing communications. Lytics gives marketers the insights into customer behavior that they need to improve customer engagement over email. The ultimate goal: send the right emails to the right people at the right time.

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